Labels restrict potential. After a student completes his education, he is expected to get a job and be an employee. The label of an ‘employee’ restricts most of the people for the rest of their lives. In the same way, an individual or a group of individuals are expected to stick to just one thing throughout their lives. But in the year 1998, few people freed themselves from the shackles of compromises and labels to form ‘Neva’. Our philosophy revolves around freedom and our clothing is just a physical expression of it.
Our brand is built around emotional intelligence. Our tagline, ‘Whenever WEAR ever’ is not just an emotional commitment but a rational understanding that customers need different types of clothing for different seasons and different occasions. Our balance sheet walks the talk of our philosophy. The total turnover of our group is 400 Crores. We have a state-of-the-art factory in Ludhiana with machines imported from Germany, U.S.A. Japan and Taiwan, producing 20000 pcs. per day. Our workforce of more than 1000 employees is our first step towards contribution to economic and social development.
We started our journey with Thermal Wear for men, women and children. This concept didn’t have a precedent in India. We created an industry from zero degree i.e. there was no industry for Thermal Wear in India. We made the Indian consumers realize the importance and necessity of Thermal inner wear. Today, we are the leading manufacturers in the Thermal Wear sector and we produce world’s largest range of thermals. We enjoy 35 percent market share in the Thermal Wear market which is worth 100 crores. We manufacture tailor made Thermal Wear products for men, women and kids:, Neva Maxx Esancia, Mod Quilt and Ozone Quilt and Neva Pep Thermals. Our philosophy for Thermal Wear is spreading warmth. But emotional warmth is not restricted to winters and hence we warmed-up for producing new types of clothing.
We expanded our vision to Active Wear with a philosophy of ‘Be Sportive.’ It is not a statement that you say to console yourself after a setback but a sensible strategy that you can adopt to shield yourself from unnecessary turmoil. Our range of Active Wear includes Bermudas, Capri, Track Pants etc for men, women, girls and boys.
Neva’s inner wear for men and women is not an exception to the values that we endorse. Soft fabric and stylish design is a result of understanding the importance of comfort and style in people’s lives.
Continuing our tradition of breaking free from labels, we entered the Gulf market in the year 2001.We also try to break away from the label and common perception that premium products are of high cost. Because of our economic pricing strategy, we are making a name in Gulf and the Middle East. In the next few years, we want to break into other global markets too.